Amazon Case Study Example | Topics and Well Written Essays - 1000 words

Amazon - Case Study Example The operating cash flow for amazon increase to 31% to record $5.47 billion in the financial year ended December 2013 compared to $4.18 billion in the year 2012. For the net sales for the fourth quarter in year ended 2013, the company recorded a 20% increase that is equivalent to $25.59 billion compared to $21.27 billion in the financial year 2012 fourth quarter. The company in overall accrued a net sales of $74.45 billion in the financial year 2013 which was a 22% increase compared to $61.09 billion in the year 2012 ("Why Amazon Is A Lousy Business"). The company is divided into two segments that include; the North American segment and the international segment. The North American segment is involved in export sales from the www.amazon.ca and www.amazon.com, all of which are based in U.S. The international segment is involved in international websites that are involved in export sales to customers in Canada and U.S. from abroad (Amazon.com, Inc.). Jeff Bezos is an American entrepreneur and the founder of amazon.com and acts as the company’s chief executive. He was born in 1964 January 12th in Albuquerque in New Mexico. He studied in Princeton University where he was awarded a computer science and electrical engineering bachelor’s degree in 1986. He worked in several firms in Wall Street that included Bankers Trust, Fitel and lastly in D.E. Shaw investment firm where he was acknowledged as the youngest vice president in the year 1990. He later quit the job in 1994 to go to Seattle where he had seen an opportunity in internet market which by then was untapped market. Despite the successes that Bezos achieved after founding amazon.com, he was first faced with the challenge of marketing budget. He had to use word of mouth to make the business succeed and be recognized by many people. Another challenge he faced in his first years is the skepticism that people had about him. They saw him as a failure, someone who left a good job to start something