Marketing Business Brief

Question: Discuss about theMarketing for Business Brief. Answer: Introduction Marketing plan depicts all the business activities, which are associated with accomplishment of specific marketing objective within stipulated time frame. It is a comprehensive blueprint and document, which outlines the marketing and advertising efforts of an organization for the coming years. An effective marketing plan is focused on framing the steps and actions of an organization towards achieving its planned goals. This particular course is aimed at developing a marketing plan for the laser keyboard. During the past few weeks, we have framed strategy, identified market opportunities and focused on price and product. Moreover, we have focused on these activities towards developing a customer driven marketing strategy for the laser keyboard. This course will also focus on the place (distribution) factor, which is a major component of marketing mix. This aspect will highlight the details of the distribution strategy and analyze the ways of local distribution within Oman. Distribution or placement strategy defines the ways of transferring the products from manufacturing units to end customers. Furthermore, the place in marketing mix describes the specific place, where consumers can avail the products of a specific organization. Moreover, there is a chain of intermediaries and businesses through which products and services of an organization are reached to the end customers. This chain of intermediaries can include retailers, wholesalers, distributors and even the internet. This chain of intermediaries is known as distribution channel. The products of an organization can be placed in the physical markets like departmental stores, hypermarket and supermarket. Moreover, the products can also be placed on virtual market like i nternet. Distribution channel is highly significant for an organization, as it offer place utility to the consumers. Moreover, it can also become the deciding factor for the customer towards purchasing a specific product. Choosing a right place can enhance the sales volume of an organization and maintain customer attraction for the products over longer period. Furthermore, proper distribution can lead to increasing market share, profits and revenues of an organization. Effective placement is highly important for an organization towards reaching the right customers at right time. It also focuses on effective connection between the places of the products and places of the customers. Moreover, it decided the ways of storing the products in the interim and finally, transporting them to the end customers (Martin, 2014). Analysis SWOT analysis the internal strength and weakness and external opportunities and threats of an organization. Moreover, it is a structured planning method for evaluating the effectiveness of an organization. Furthermore, the SWOT analysis can also be carried out for a person, an industry, a place or a product. This analysis identifies the business objectives of an organization and recognizes the internal and external factors of the organization, which are favorable or unfavorable towards achieving those objectives (Tony, n.d). As per the SWOT analysis, the technology of Oman is highly advanced. Oman is extremely interested to adopt the advancing and trending technology. A responsive and flexible supply chain is extremely important towards recognizing and responding to the customer demands. In order to beat the global competition, organizations are most likely to reduce lead time for manufacturing, enhance asset utilization and collaborate effectively with the suppliers. The consumer el ectronic industry is changing most rapidly and embracing dynamic change over the years. Products, which had not any existence until a decade ago, have now undergone rapid change. Organizations have incorporated endless chain of innovation and developed new products (cognizant.com, n.d). Effective supply chain is extremely important for achieving competitive advantage. Organizations always try to influence the decisions of the customers at each stage of their business processes. The buying decisions of the customers are highly dependent on price and utility of the products. Consumer Electronics Durable industry (CED) is such an industry, where price of the products is quite high, but the utility of the products is also quite high at the same time. For instance, customers are to spend highly amount of money for buying an air condition, but the utility of air condition is quite high. Customers are most likely to utilize it randomly. One of the other features of this industry is its high clock speed. New and innovative products are launched within short span of time and it ultimately makes purchasing decision more complex. Purchasing process is highly affected by attitude, beliefs and values of the customers. Organizations are most likely to segment their customers by their demographics, locations, lifestyles and disposable incomes. Furthermore, innovative products are also responsible for influencing the purchasing decisions of the customers. Here is the importance of core technology suppliers. Consumerization of technology has caused battle among different organizations towards gaining enhancing market share (Peeyush, 2015). The supply chains for the electronic products are highly effective in Oman. The strong supply chains of the organizations have enabled them towards obtaining right resources from the suppliers and delivering the finished products to the customers effectively. The Consumer Electronics in Oman is divided into two segments namely consumer appliance and customer electronics. The players in this market face extreme challenges in term of logistics and enhancing cost of selling. The players are to depend on other countries in regards to their finished products and it is a high as 95%. Moreover, this dependency has resulted in increasing cost for inventories and supply chain. Most of the organizations are to work on three tire distribution system for avoiding logistic cost as well as it implications. In this way, the activities of upstream supply chain have become highly significant in this region. These activities are mostly associated with procurement raw materials. It implies that the suppliers manufacture their own products and have their own supply chain (Peeyush, 2015). The IT companies of Oman are to face lower cost as compared to the companies in other countries. In this way, the organizations can gain competitive advantage over their rivals and make them low cost producers. Most of the organizations push their products in the market through reducing their price initially. Furthermore, the organizations also get the opportunities of enhancing their sales volume through effective online market. Customers are more likely to purchase electronic gadgets through online medium. The technology acceptance of the customers is extremely high. In case of leaser keyboard, it is highly sellable to the schools, colleges, offices and hospitals. Oman is now quite advance through the utilization of computers in each field. There are various local IT companies and effective deals with these types of companies can definitely enhance the sales volume of the laser keyboards. Political, Economic, and Technological Factors Political issues include all the legal issues and government regulations, which have major impact on the profitability and success of an organization. Moreover, the legal issues consider the copyright, tax guidance, property law enforcement, trade regulations, safety regulations, employment laws, political stability, environmental and social policies. Economic issues can consider the outside economic issues, which can have major impact of the success of the business. Economic factors include exchange rate, inflation rate, economic growth, unemployment policies, economic stability, credit availability, resource cost and anticipated shifts of commodities. Technological factors include the technological issues with affects the ways of delivering products to the customers and invent new products. Moreover, some of the other considerations are included like technological advancement, life cycle of current technology, potential changes in technology, role of internet and Government spendin g on technological advancement. Furthermore, the organizations are also to consider the factors like generational shifts and their technological expectation. It helps in deciding the customer groups and the ways of delivering products to the customers. Industrial sectors highly affect the economic conditions of Oman and they have contributed almost 54.9% to the total GDP of the country in 2015. . Mining and quarrying is the most important contributing sector, which has contributed almost 21.2% to GDP of the country. Oman is highly expected to initiate huge numbers of infrastructural projects like building industrial centers, roads, hospitals, roads, trades and airports. In the 9th developmental plan (5 years), Oman has directed prioritization of capital expenditure, encouraged private investment and crated job offerings for the nationals in private sectors. The Government of economy has diversified the countrys economy from oil sectors to non-oil sectors. The non-oil sectors including retail sector, education, financial sector, residential housing, healthcare sector and banking sector is expected to drive the economic growth of the Oman. Oman has been considered as the most liberal and democratic countries in Middle East Region. Om an mostly follows constitutional monarchy and therefore, it has stable political condition. The country has been selected as 27th largest gas reserves and 25th oil reserves within the World. Oman has warm national and international relations. Moreover, it has effective international assessment in regards to business environment. In the Golf-region, the country has best-equipped armed forces. The armed forces of this country have close relationship with the foreign armies. Moreover, the armed forces are provided effective training and brief frequently by the British armies. Industrial sector mainly drives the economic growth of Oman. However, the country is facing huge social challenges in terms of increasing crime rate. The crime rate is increasing the corruption rate of the country. The main challenge faced by Oman is its dependency on its oil revenue. The declination of oil price severely impacts the GDP of the country. One of the other challenges faced by Oman is its low investment in RD. The Oman Government has huge support for foreign direct investment towards opening employment opportunities and developing the economic condition of the country. The Ministry of Commerce has permitted the foreign companies for using various resources, investing their technologies and business processes towards developing the countrys economy. Oman has stable political condition and requires licenses for the activities like import, export and similar others. The economic condition of Oman welcomes new products, business and technologies. The tax rate of the country is competitively low. Moreover, Oman has open economy, which is actually driven by energy. The employment rate of the country is stable and its economic condition is strong, which is continuing to develop. Furthermore, the job opportunities of the country are increasing with the availability of the gypsum, copper, cobalt, gold, silicon and iron. These are milestones for the country, which help it towards performing well. The easy accessibility of electricity, rise of mobile technology, transportation network and wireless Internet facilitate easiness in operating business in Oman. The Government of Oman continues to invest in IT being the part of Digital Oman Scheme and other strategies towards diversifying the economy. The industry development of Oman can be seen through the IT sector with its development of new brand e-Oman in 2009. The development of e-Oman has diversified the country based on technology and enabled the people towards accessing all types of information through internet. Therefore, from the above discussion it can be seen that the economic, political and technological condition of Oman is quite effective. Hence, the laser keyboard has scope towards growing in the market of this country and gaining success. Moreover, the country also has huge business scope, as it always welcome new technologies and increasing numbers of schools, colleges, offices and hospitals, which only use computers. Therefore, it is possible to reach out our target customers effectively. We will also be able to distribute our keyboards in an easy and effective manner, since the transportation system of Oman is highly effective. Conclusion While concluding the study, it can be said that Oman is a politically stable country and its economic condition is quite strong. Moreover, the country is quite flexible in adopting new technologies with the dynamic business environment. Therefore, it will be effective to launch laser keyboard in the market of this country. The laser keyboards will get extensive welcome in the schools, colleges, offices and hospitals of Oman, as there is extensive utilization of computers. The technological demand of the new generation in this country will also enhance the scope laser keyboards in this market. Moreover, technological advancement will also support the supply chain effectiveness of the laser keyboards.